Marketing Campaigns

The postage stamp is alive and well as a marketing tool. Direct mail remains a great way to reach your audience, grab their attention and connect with them on a personal level. Surveys show that consumers respond to Direct Mail campaigns at a higher rate than e-mail, particularly if it includes an offer or a compelling Call to Action. Well-designed direct mail pieces featuring powerful headlines, memorable words and impactful graphics raise your chances for a positive response. Gain a new customer, or renew the relationship with an old one with Direct Mail.

Pay-Per-Click advertising can get prospects to take action, increasing your online or in-store sales, developing more leads and driving traffic to your website. With Pay-Per-Click, advertisers pay each time a user clicks on their online ads. Pay-Per-Click can be extremely effective for small budgets by allowing you to target visitors at all stages of the buying funnel.

Consistent social media marketing is an essential part of any
comprehensive business outreach campaign. From Facebook and Twitter to Linked In, Instagram and more, a social media campaign can grow your business, Combine social media with a professionally written blog, and your business will not only increase brand awareness, but it will connect with a vast online community.

Geo-fencing is location-based marketing where a virtual geographic boundary is placed around a point of interest using GPS or Radio Frequency Identification (RFID). When a mobile device enters this area, the geo-fence serves the smartphone user with ads that are relevant to them. The goal is to trigger a response when a mobile device enters or leaves your target area. From branding impressions to walk-in traffic, it’s a great way to target your audience.

Retargeting is a Pay-Per-Click tactic that allows you to identify and target website users with contextually relevant social media and search ads. According to research, 96 percent of online visitors are not ready to buy. Unfortunately, if a visitor doesn’t opt into your mailing list or buy one of your products – you have lost the opportunity to market to them unless you use retargeting using content you have already developed on other platforms. Re-targeting works as a perfect boost to a direct mail campaign.

eBlast campaigns are captured split-second attention-getters. Use them to send out advertisements, request business, or solicit sales or donations. Any highly effective digital marketing strategy should include email marketing. We make sure the eblast has concise copy, impactful design and an overall theme of “must read” now.